Course Outline Introduction to  E-Commerce

This one-day, on-line seminar has been designed to give the person an idea of how the web works, and how to get an e-commerce site set up and start to take payments using PayPal. We looking at buying a domain name, picking a hosting company, GDPR rules, marketing and security.

There are no prerequisites for this course.

All you need is an internet connection and device to be able to access Zoom as its online only.

 

Introduction to the Web and the Internet

  • How the web works and what’s need for e-commerce site
  • How to buy a domain name
  • Picking a hosting company
  • What is a digital signature and how to get one
  • Basic security issues

Introduction to E-Commerce Packages

  • What is WordPress and why it works for many websites
  • Looking at Plugins like WooCommerce
  • org vs WordPress.com
  • WordPress VS Shopify
  • WordPress Vs Drupal Commerce

GDPR

  • What this is and what you need to understand
  • Rules and regulations of collecting and storing data
  • Understanding your role as a controller, processors or both
  • Examples of privacy policies you’ll need for your site

 

Content Development

  • How to write content for your site
  • Planning your site navigation
  • Content for Search Engine Optimisation (SEO)

 

Marketing

  • Social Marketing with Facebook and LinkedIn
  • Google Analytics to understand what’s happening with your site

 

Wind Up and Questions

We encourage questions and comments for the course